Born and raised in Rome, the Eternal City, Massimo grew up in a family of art is anal pâtissiers surrounded by art and history. His interest for clothing started as a young child by taking inspiration from the style of his grandfather, an authentic shoemaker with flair for dressing up. It was then, at the age of 11 when Massimo used to dress up for Sunday mass with a navy blazer, cream chinos and brown loafers. “I remember I felt so good… almost like lifted as if I put on a special arm our”.